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ICEEFest 2013 – Interactive Central and Eastern Europe Festival

Comments Off on ICEEFest 2013 – Interactive Central and Eastern Europe Festival June 9, 2013 |

iceefest-interactive-festival-bucharest-romaniaThis year, between 6-9 June, Romania become the “center of the Internet” in Europe, since it hosted ICEEfest interactive festival. This is one of the biggest event in Central and Eastern Europe that brings together the Internet, digital industry and some of the technology’s biggest players in the world.

More than 1500 participants from 8 countries attended ICEEfest this year and the organizers estimate an overwhelming number of 10,000 visitors.
On the first day some of the biggest companies in the world went on stage: Yahoo, Facebook, Google and Skype followed by presentations on the future of classic television.

The most important question the companies engaged with debated whether classic television is going to withstand the assault of the online television. This matter was discussed by representatives of Youtube, BBC, HBO GO, DG Megamind, Discovery Channel and SeeNow.
Also, IAB MIXX Awards took place on the first day of ICEEfest. IAB MIXX Awards ( Marketing and Interactive Excellence Awards) are given as a sign of recognition for the best digital campaigns of the year and this year’s big winner was Interactions with 4 prizes including the best campaign of the year. The day concluded with the CEO Masterclass, a private event for CEOs, and with the ICEEparty at “Casa Vernescu”.

Nadeo, Deezer, Facebook Mobile and Gameforge started off the 2nd day of ICEEfest, considering subjects such as online video games, music apps and AION, the popular free-to-play MMORPG. The day continued with a workshop from Facebook and a training and workshop from Tom Eslinger ( Saatchi & Saatchi ).

Among other events that took place on the 2nd day, the presentations of the digital agencies that won at Cannes, the presentation from the Dutch agency 72andSunny, and also the presentation about eCommerce held by PayPal, PayU, Facebook and Google are worth mentioning. The day ended up with a laugh, caused by the famous stand up comic Jeff Leach and by the “Viral Movie Night”, enfolding a selection of the most viewed clips on the web.

The expo area remained open until the 9th of June and was also available to the public who could visit Orange Digital City, Kinect & LG Playroom, Windows 8 Showcase and other stands. ICEEfest 2013 took place in Grand Cinema Digiplex and was powered by Windows 8 and Internet Explorer 10, and presented by Orange.


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