The Romanian Internet Tech Startups Directory

uberVU – Romanian startup – acquired by Hootsuite

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Several days ago the Romanian startup was sold to the Canadian social media juggernaut Hootsuite for a rumored amount of 15-20 million dollars (according to Techcrunch).

uberVU (profiled on here) is a startup established 5 years ago by Vladimir Oane, Dragos Ilinca and Dan Ciotu.
What the startup does is to provide marketers with customized insights from social media by delivering monitoring, engagement, collaboration and reporting in a single dashboard (automating most of a social media marketer’s tedious manual work: finding insights, detecting influencer mentions, detecting trending stories, suggesting engaging content to post).

In the last year the CEO of uberVU was Mark Pascarella, founder of Pixip Labs and former CEO of Gotuit Media.

While the development team was and is established in Romania, uberVU has the legal office in London, UK and Cambridge, Massachusetts (USA). The number of employees is around 50 and so far took in, as investment, over 1 million dollars.

uberVU has more than 200 enterprise customers include 3M, SC Johnson, NBC, Heinz, Fujitsu, Getty Images, Indiegogo, L’Occitane and others.

In uberVU, HootSuite gains a best-in-class analytics product and a dedicated team of world-class engineers.


Hootsuite was a startup established in the same year as uberVU, 2008, which grew a lot in the meantime becoming a giant in the social media space. HootSuite pioneered the category of social media management and has more than 8 million users in nearly every country around the world. So far, Hootsuite took over 100 million in investment.

“uberVU represents the next generation of analytics solutions, and brings with it a world class product team,” says Ryan Holmes, CEO of HootSuite. “This acquisition brings together uberVU’s best-in-class analytics with HootSuite’s social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape.”

“By joining HootSuite we are realizing our vision to bring analytics to the front and center of the social business,” says Mark Pascarella, CEO of uberVU. “This acquisition is a testament to the strength of our platform, and we are thrilled to be part of HootSuite’s exciting story.”

uberVU will continue to offer its service as a standalone product, now with HootSuite branding. Eventually it will be integrated into the Hootsuite’s platform.

Congratulations to the uberVU team who built this startup and to Hootsuite for acquiring it.

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