British music entrepreneur. With prior experience in promoting such artists as U2, Oasis and Elton John, in 2004 he founded leading UK agency Pivotal PR which has enjoyed strong success thanks to a client list of such artists as Chemical Brothers, Underworld, Newton Faulkner, Fatboy Slim, Groove Armada, Grace Jones, Tricky, Justice, Royksopp, Manu Chao, Metronomy, Band Of Skulls, Hardwell, Armin van Buuren, Eric Prydz, Paul van Dyk, Sander van Doorn, Fedde Le Grand, Afrojack and Joe Goddard.
Recently Björn has been more focused on Centric Entertainment, his emerging market focused London and Dubai based events and talent agency who’s clients include the Coca-Cola, Rio Music Conference, the Middle East’s biggest festival Sandance, Orlean Invest and Quintessentially.