“I believe branding is a promise to keep. This is why the first question I ask our clients is not “who you are?” but rather “who would you like to be?” History tells us that in business, one first needs to find the perfect product and later on think about the “package”. On the contrary! It’s my business statement that a product should be brought to life along with its visual identity and in their business strategy; companies should follow and build their brand as a permanent target”.