Born in Brasov, moved to Ohio in 1993. Fast forward to 2006, when he finished his MBA at Cleveland State University, Sorin and his wife moved to Arizona. Sunny skies, new adventures, hurdles, new opportunities.

Sorin’s experience ranges from managing hotels, retail banks, e-tail, mobile software/apps development teams, and product management.

Sorin and two of his friends decided to build Traista, in order to bring to market a missing simplicity in how people and businesses interact digitally.

You can follow him on Linkedin, but is most active on Twitter.