In online advertising since 2006, I designed, developed and optimized the sales and business sides for different startups in Romania and CEE. They were mostly in the (online) video advertising markets, but I was also involved in selling SAAS ad-tech platforms where I started to create sales strategies based on different programmatic tools available at that time.
I became very passionate about the programmatic area and this is how I started to be a consultant, back in 2012, for different entities: advertisers, media agencies, rokers or publishers. My role was very simple: explaining how this new thing works, discovering and presenting new tools, training the people to use those tools. Since the end of 2013 I was mostly present in the publisher side, helping them to understand and choose the right platforms for their own programmatic ecosystem.
In 2014 I’ve started(bootstrapped) Renters.ro which is the first Romanian social renting platform that connects tenants, landlords and home service vendors in Romania. It’s a closed loop platform including the home management part along with a very unique search and discovery matching module.