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Boat renting marketplace that connects renters, boat owners and captains.

Sailo.co is a three-way online marketplace that allows users to view, compare, and book boats and licensed captains to plan a personalized journey. Sailo’s mission is to make boat rentals simple, personal, and accessible for all boaters.

Sailo is the only player to personalize each boating experience by providing a choice of licensed captains, creating worry-free rentals, enjoyable journeys, and better insurance terms. It provides an seamless, easy to use interface for all three parties thanks to it’s star engineering team, and also offer instant confirmation for last-minute renters, on-demand pickups, live customer service and access to the community. It is an aspirational brand, focusing on the emotions of being a boater vs. functional benefits, thus creating stronger brand equity.

The company has a clear target customer (the inexperienced boater) and charges a 20-35% percentage fee for every brokered transaction, which depends on whether the boat holds a commercial insurance or uses Sailo’s insurance (up to $1M per trip).

Market size
TAM: $10B current recreational boating market