In a world of complexity, agility is the strength.
My current interests cover a broad range within the technology & marketing interface: product positioning strategy and technological innovation, designing social products to engage consumers, gamification strategies to create consumer value, business design and development.
Here is what troutandpartners.com says about me:
“Iulian Padurariu is one of the most famous business strategy consultants from Romania with experience of strategic marketing for over 15 years and about as many projects managed won EFFIE awards. He began the entrepreneurial life in 2005 with the opening of Jack Trout’s consulting office in Bucharest.
Since 2008 he is active in Vienna, but maintains a close relationship with Romania and other CEE countries, both for consultancy projects and to attend various workshops in educational projects. With a General MBA from Webster and a Professional MBA from Vienna’s Wirtschaftsuniversität specializing in Entrepreneurship and Innovation, Julian Padurariu is a major supporter of entrepreneurship, often bringing to attention innovative concepts and business design methods around the concepts of positioning and differentiation.”