For me UX is more than a job, it is a passion that applies to all the aspects of my life. I see in UX, backed by the K.I.S.S principle, the solution to the overwhelming complexity in all of today`s applications, gadgets, workflows, etc.

In a few words, UX brings together how an applications works, looks and interacts with the user to help him achieve his goal as simple and intuitive as possible.

Aside form the professional aspects of my life, I like extreme sports such as skydiving and riding my motorcycle, the outdoors and the occasional beer with my friends.

K.I.S.S. 🙂